Hi, I'm Alex

Raised in a small town in central Minnesota, Alex gives credit to his upbringing for instilling in him a sense of pride in hard work, dedication to a craft, and love for people. He grew up in Pierz, and when he was 18, left to attend Minnesota State University, Mankato to study business. While in Mankato he was recruited to join the direct sales company of Vector Marketing, selling Cutco kitchen products. He left school during the COVID-19 pandemic as he stayed home with his family and pursued Cutco full-time. He was the #1 sales representative for the North Star Division in 2019, #2 summer start-up manager in 2020, and moved to St. Paul in January 2021 to become the Division’s Pilot Sales Manager. With the help of his leadership, North Star’s Pilot office in Minneapolis broke the all-time record for most Cutco sold in one year at $4.7 million. Alex currently runs the #1 District Office and District Team in Cutco based in St. Paul, MN. Since opening in May 2022, they have amassed over $1,000,000 in sales.

Humble Beginnings

Alex spent his childhood in the small town of Pierz, MN - population just over 1,000 people. He learned the values of work ethic, integrity, and loving people.

A multi-sport athlete, Alex had a role on two state championship teams and played state tournament games at the Vikings’ US Bank Stadium and Minnesota Twins’ Target Field.

The Dream Job

A childhood filled with Minnesota Vikings memories led Alex to pursue a business degree at MSU Mankato, in part choosing Minnesota State because of their ties to Vikings owner Zygi Wolf. Alex’s dream job growing up was working in player personnel with the team.

One month into college, Alex landed a job with the team as a Guest Experience representative on game days. He fulfilled that role for one season.

Cutco Changes Everything

Upon realizing that a career in sports may not be the answer, because while working he didn’t get to watch any of the games, Alex began looking into other fields of business.

He took a chance at a sales job, selling kitchen cutlery.

During his three week window to work of winter break, Alex sold over $20,000 of Cutco products. This was more than any other student in the entire country during this stretch.

Selling Cutco has been the breeding ground for many successful individuals since its founding in 1949. Among the notable alumni are Uber founder Travis Kalanick, Clemson football head coach Dabo Swinney, Facebook’s Metaverse leader Andrew Bosworth, and best-selling author Hal Elrod.

Success with Cutco

Alex’s first full year with Cutco was filled with many accolades, including an All-American nod and finishing the year as the #1 new rep in his 20+ state Region.

This led to a 2020 promotion to run his own branch office in St. Cloud, MN. He led that office to 2700% growth, building a sales team to do over $250,000 in three months.  

Real Estate Acquisitions

Alex made his first real estate investment in the fall of 2020, and acquired his second property one year later.

He currently manages the tenants of one property and a full-time AirBNB business out of the second.

He is projecting to reach 15 units by 2025, and over 100 by 2028.

Book Deal with Lioncrest Publishing

Upon completing a treadmill marathon during the pandemic of 2020, Alex signed a deal with Scribe Media to partner in publishing a book on the journey. During the writing process, the book has found a new form.

The Dreams List: How to Live by Design and Lead A Life of Awesome S#!t, All the Time will teach readers how to re-orient their priorities, re-architect some key habits, and (literally) live the life of their dreams.

Alex teaches dream-oriented lifestyle design, which he learned from Dane Espegard. While most people think ‘I’ll start dreaming when I have more time and money,’ Alex has proven that dream achievement is a function of intentionality and habits. not bank roll.

Record Breaking Year

Alex’s early successes with Cutco led him to being promoted into Cutco’s Minneapolis Office Headquarters as the Pilot Sales Manager for 2021.

In a down-year for the company, Minneapolis led the way en route to a double Silver Cup finish and an all-time record breaking performance of a $4.7 million sales year.

Alex passes the credit for the success of the office to the sales team, and to Division Manager Dane Espegard. Alex thanks Dane for his leadership, mentorship, and giving him the opportunity to apprentice under him during an incredible year.

Building His Own

Following his involvement in Minneapolis’ success, Vector Marketing and Cutco awarded Alex the opportunity to build his own organization in St. Paul, MN in 2022. Alex works every day developing professionals in what he views as the premier work opportunity for those looking to develop their personal, professional, and financial skills. If you’re looking to see what Alex could do with you, click the Work With Alex button on the top of the page. To read more about Alex’s journey, click the link below.

Download Chapter 1 of The Dreams List

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